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SEO Guide for Beginners: Career in SEO[2020]

SEO Full FORM

SEO stands for- Search(S) Engine(E) Optimization(O)

Search Engine Optimization(SEO) is the process of growing the quality and quantity of your website traffic by increasing the visibility of a website or a webpage to users of a web search engine.

SEO is organic traffic driven to your website through various techniques applied by SEO experts, unlike paid traffic you get to your website by running an Ad on Google, Facebook, Linkedin, etc.

SEO analytics refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement as compared to that of SMM( Social media marketing) which is a paid result.

What SEO is?

In other words, SEO involves making certain changes to your website design and content that makes your site more attractive to a search engine.

SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases being searched down the search engine.

An SEO professional is a person who specializes in learning and mastering the algorithms behind search engine results so that they can help their clients and companies appear in top search results. 

Companies hire in-house SEO experts to make their content like blogs SEO friendly or outsource SEO work to an SEO Freelancer or a firm who are into giving SEO services.

SEO is an integral part of any digital marketing strategy. It is basically concerned with a holistic move towards driving customers to your business via online platforms.

Broad Classification of SEO

SEO can be split up into two separate categories- On-Page SEO & Off-Page SEO

ON-PAGE SEO refers to all the things that you can do on your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, Keywords, Long-tail keywords, etc.

For example, if your main keywords in the headline are “generate website traffic,” use synonyms or latent semantic indexing (LSI) of your main keyword to get on-page SEO in the meta description, keeping search engines happy,

Keywords that you can use: get site visitors. drive free traffic.

OFF-PAGE SEO refers to the page ranking factors that occur off your website, like backlinks from another site.

It also includes your promotion methods, taking into account the amount of exposure something gets on social media, 

For example, anything taking place outside of your website and contributing to your ranking is considered off-site SEO- social media marketing, influencer marketing, mentions (direct or indirect), guest blogging (sometimes black-hat), so on, so forth.

Why seo Matters?

SEO results in higher traffic and conversions.

SEO helps startups get traffic that can yield conversions and revenue.

“It’s been proven that organic traffic – traffic that comes from a search like on Google, converts 400 per cent better than any other type of traffic besides email marketing

Companies look to SEO in order to help gain more awareness and to make their company higher in the rank of a search engine. 

SEO is utilized through search engines such as Google, Yahoo, MSN, Bing, etc.

Search engine optimization uses keywords that attract a user to the company.

SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.

Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.

How to kickstart your career in SEO?

The best way to build your seo experience and learn SEO is to practice SEO or take up an SEO course.

If you don’t have a website yet, then this is your first step. Pick up a thought, do your keyword research and start a website asap. Work on your website’s SEO and try to get high rankings for as many keywords as you can.

Just like any other career options, SEO/Digital Marketing can be a great career if the learning process is more practical, accurate, organized, ever persistent, result-oriented, complete, relevant and innovative. Absence of any of these would make an SEO job painful.

Search Engine Optimization is both Science and Art, so you need lots of patience and a lot of diligence to learn it.

There are tons of resources out there on the internet from where you can learn seo from.

SEO will not be eliminated within the next 10 years because social media and search engines will more than likely merge.

While seo will not be eliminated, there will need to be some adaption.

What experts say about career in seo?

You can learn seo in just 15 days but if you want to make yourself perfect in SEO then it needs practice Without practice you can’t be perfect in SEO.

It needs more practice to be an expert.

The seo is a continuous process to optimize websites according to the current update on google algorithm.

You should be updating your knowledge as Google Algorathim changes.

A few key points to remember while working on SEO as suggested by SEO experts are-

1. Content Is King—But Good Content Rules

2. Links Should Be Earned, Not Bought

3. To Improve Social Status, Use Google+

4. Speed Matters, So Make Sure Your Site Loads Quickly

5. Fixing Technical Issues Is Even More Important

6. Focus Less on Keyword Optimization

7. Use Structured Data Where Relevant

8. Future of seo Means Change Is ‘New Normal’

What are the salaries of seo Experts in India?

Salaries for different SEO roles in India

Different Job Profiles in Digital Marketing according to US and their respective salaries.

Pay scale may vary depending up on the location and the experince

Going by the salary scale of these top-ranking seo jobs, we can safely conclude that seo salary in India is quite well. 

While freshers can earn around Rs. 1.6-2.8 LPA, professionals with over 5-8 years of seo experience can make around Rs. 3.6-6.6 LPA. 

As for senior-level SEO salary in India (for job roles that demand over ten years of experience), the annual remuneration is even higher, ranging between Rs. 15-30 LPA or more, depending upon the company size, location, and skill set.

Different Job Profiles in Digital Marketing according to India  and their respective salaries.

Conclusion

In order to be better in SEO overall, have a basic knowledge and understanding of the following SEO techniques-

  • Know what Pagerank is, and how a search engine algorithm was originally designed to work
  • Understand how Machine Learning has affected the way Search Engines work today
  • Know the features that appear in search results, and broadly how you can achieve some of those features for your website
  • Have an understanding of Google algorithm update history and how these changes might have affected the way SEO experts promote their websites

There are tons of courses, SEO blogs, SEO tutorial available out there to help you get started with seo.

We’ve mentioned a blog that you can follow to start your seo course online for free and excel in your digital career. 

You could consider this blog as an SEO guide for Beginners and start working on making SEO as your profession.

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